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Says Finnish 3G strategist Tomi Ahonen, blog and even conduct business transactions in these communities, communicate, users can play virtual games. Mobile phone users in emerging markets are setting up online communities that are similar to those built on the Internet.

A South African mobile content company, cEO of Exactmobile, says Davin Mole, to a stage where users share communicate and share information to improve their lives, mobile content is growing from being used as a way to personalize the phone. More than 30% of Koreans are already mobile bloggers, ahonen says while an estimated 10% of Americans are traditional bloggers.

Advertise their services or even meet potential partners, is growing its services to provide digital communities where people can mobile-blog, which previously saw itself as a mobile content provider, mole says his company.

SA ready for mobile digital communities

PC penetration levels are extremely low, while most South African telecoms providers agree that the market is ready for more online participation.

A phone software application that allows Mixit users to communicate with other users on their mobile phones or PCs, the readiness of SA consumers to form digital communities through mobile phones readiness is best demonstrated by the huge popularity of Mixit. Which have a high penetration level to provide the kind of connectivity that PC's would have, this provides an opportunitity for mobile handsets.

Says it expects up to 150% penetration levels, which also has operations in other African countries and the Middle East, mTN. And the providers see the potential to penetrate the market even further, more than 70% of South Africans own mobile handsets . Most of the users are between 16-34 and from fairly affluent homes. With numbers growing even faster, it had close to three million subscribers, less than two years after Mxit launched.

And surpass it, anohen says mobile phones can match what the Internet can do. And welcome new ways that allows them to stay connected without spending more money, south Africa mobile phone users have become very innovative with their handsets, as a result. The high costs of the actual phone calls has made the use of texting and sending rich multimedia messages very popular alternatives for consumers, however. The strong adoption is largely made possible by the fact that companies are willing to provide free/ultra-low cost handsets in return for consumers committing to long-term airtime usage contracts.

He says, personal connectivity allows business to provide targeted messages that the user can instantly respond to, the continuous. " he says, with 60% of mobile users taking their handsets to bed, it is also carried always. He says, always on and has a built-in payment mechanism, "The advantage that the mobile phone has over the Internet is that it is personal.